We created Maverick Community after noticing that fitness and wellness trainers, instructors, and coaches are not appropriately compensated for the value that they provide. Our goal is to provide flexible and affordable space for wellness professionals to become turn-key entrepreneurs to make more money and enjoy more freedom.
We then created Maverick Forward, a 501(c)(3) nonprofit, after realizing the massive disconnect between the growing $4T+ wellness industry and the ever-increasing 40%+ obesity epidemic, which especially impacts lower-income and underserved communities. Additionally, we noticed that lower-income communities are primarily ignored by wellness and fitness brands, even though these communities value fitness and wellness just as much as those in affluent neighborhoods. Lastly, we recognized that entrepreneurship levels are lower in underserved communities. We plan to help solve these issues with Maverick Forward by working with community members to promote health, fitness, and entrepreneurship, by offering no cost mentorship, training and certifications for aspiring wellness professionals, including low and more flexible rent and a scholarship fund to allow for low or free client fees. We hope to raise money from foundations and high net worth individuals to subsidize workouts and ensure the entrepreneur instructors can be well trained and attain real ownership in their communities.
We're three friends with entirely different skillsets and backgrounds, but we share a passion for the following beliefs:
Create an environment where wellness instructors and coaches can earn more money and enjoy freedom and control over their lives so that the result is more happiness and health for all.
Create a family atmosphere with employees, customers, and the surrounding community. We're aware of the lack of accessibility in the wellness and fitness world and will actively involve our team members and customers to bring health and wellness practices to people who need them most.
Focus our attention on our customers (the wellness professionals) and put their satisfaction at the core of everything we do. We'll create an environment where our customers are smiling, and our team's focus is on improving their lives.
Mindfulness equals three attentional skills working together at the same time, these skills are Concentration, Clarity, and Coolness.
What does this mean?
It means that mindful awareness is a skillset, a collection of skills. A skill is an ability that can be improved with practice. Most skills involve some sort of external performance but mindfulness skills are “internal.” Mindfulness skills are a way to process your sensory experience. Sensory experiences are not just outer physical experience like sights and sounds but also inner experiences of thoughts and emotions. So, Mindful Awareness is a certain way to pay attention to what is happening around you and within you. It involves three core skills. Each skill is distinct from the others, and they work together to reinforce each other.
Prioritize diversity in our team members (employees, customers, advisors, board members) and our health and wellness offerings. Diversity fosters new ideas and makes our community and company more successful in accomplishing our goal: creating more entrepreneurs and making health and wellness accessible for all.
Tell the truth, always.
Encourage a growth mindset, and continuously educate our team and customers on fitness, nutrition, and mental health.
Encourage and award being silly and curious.